Websites like Twitch.TV and YouTube are prominent social media websites, yet they also use social media sites like Facebook and Twitter. Despite these two sites being social media sites they lack the features required for the direct fan interaction and marketing they require. Being more about social entertainment video streams and less about direct interaction has led to them using other sites to communicate with fans about announcements such as upcoming changes.
It's not just these two social media sites that do this either pretty much any social media site will use other social media sites just to make sure their influence is spread all across the web, and that they reach as many people as possible. Some of these sites will also try to cover up the missing features of their own site by implementing use of another site. Another interesting thing is that despite the fact that websites like twitter and facebook are in cometion they still have and active account in the opposing websites ecosystem.
The thing about YouTube and Twitch is that that within these two businesses there is assortment of smaller businesses that also compete in the marketing scene. What I mean by this is that man Youtubers and Twitch streamers do what they do as a business, which means they have to also market themselves to try to reach their target audiences as well. You will pretty much never find a youtuber or twitch streamer that doesn't have and active Facebook or Twitter, and that isn't constantly trying to wrangle in new viewers using these platforms. This essentially means that they are using social media platforms to promote themselves on social media platforms. I guess this all makes sense in our hyper connected world that relies on connections to get connections.
